Noko (formerly Freckle)
nokotime.com
Friendly online time tracking and invoicing for freelancers and teams, co-founded with Thomas Fuchs.
~$190K/yr run rate about tw…
diff ~/p/amy-hoy ~/p/tiago-forte
Amy Hoy vs Tiago Forte
Products, revenue & stack compared side by side.
Co-founder of Noko (Freckle) and Stacking the Bricks, creator of 30x500 and Sales Safari
@amyhoy United States
Creator of Building a Second Brain and the PARA Method; founder of Forte Labs
@fortelabs United States
Amy Hoy vs Tiago Forte at a glance
Both Amy Hoy and Tiago Forte are bootstrapped. They overlap in Educators & Course Creators, Productivity Tools and Creators & Writers. Amy is based in Tucson, United States, Tiago in Long Beach, United States. Amy Hoy has 3 products listed on IndieMakerList vs Tiago Forte's 5. On X, Amy has about 23K followers and Tiago about 159K.
Side-by-side comparison
- Based in
- Amy Hoy: Tucson, United States
- Tiago Forte: Long Beach, United States
- Started
- Amy Hoy: 2008 (18 yrs indie)
- Tiago Forte: —
- Revenue (self-reported)
- Amy Hoy: Not public
- Tiago Forte: Not public
- Products listed
- Amy Hoy: 3
- Tiago Forte: 5
- Product status
- Amy Hoy: 3 active
- Tiago Forte: 5 active
- X followers
- Amy Hoy: 23K
- Tiago Forte: 159K
- Categories
- Amy Hoy: Educators & Course CreatorsSaaS FoundersProductivity ToolsCreators & Writers
- Tiago Forte: Educators & Course CreatorsProductivity ToolsCreators & Writers
- Style
- Amy Hoy: duobootstrappedbuilds in public
- Tiago Forte: bootstrapped
- Courses & resources
- Amy Hoy: 6
- Tiago Forte: 5
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
3
30x500
30x500.com
Flagship course with Alex Hillman teaching how to research an audience with Sales Safari and build products that sell.
Stacking the Bricks
stackingthebricks.com
Articles, podcast and products about building a business one small win at a time, run with Alex Hillman.
Building a Second Brain
buildingasecondbrain.com
Course and book teaching a system for capturing and organising digital notes to support creative work.
BASB Foundation
buildingasecondbrain.com
Self-paced version of the Building a Second Brain course.
The PARA Method
fortelabs.com
Book and guide to organising files and notes into Projects, Areas, Resources and Archives.
Pillars of Productivity
fortelabs.com
Self-paced productivity course from Forte Labs.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
No stack shared publicly.
No stack shared publicly.
How they build
- Start with the audience and their pain, not with your idea — research before you build.
- Sales Safari: observe where people already complain online to find products worth making.
- Ship one really good thing early instead of waiting for a complete product.
- Pick a product that fits your life and constraints, such as no support staff.
- Stack small wins (bricks) rather than betting everything on one big launch.
- Capture ideas outside your head so your mind is free to create.
- Organise information by actionability, not by topic.
- Turn notes into finished work you can share.
- Review your life every year to steer the next one.
Learn from Amy and Tiago
- [course] 30x500 Academy
- [book] Just F*cking Ship
- [book] The Tiny MBA
- [course] Sales Safari 101
- [course] Ship in Six · Free
- [podcast] Stacking the Bricks podcast
- [book] Building a Second Brain
- [book] The PARA Method
- [book] Life in Perspective
- [course] BASB Foundation
- [newsletter] Forte Labs weekly email
Amy Hoy vs Tiago Forte FAQ
Who makes more money, Amy Hoy or Tiago Forte?
Neither Amy Hoy nor Tiago Forte has publicly reported a revenue figure that IndieMakerList tracks, so it's not public.
Who has built more products, Amy Hoy or Tiago Forte?
Amy Hoy has 3 products listed (Noko (formerly Freckle), 30x500 and Stacking the Bricks); Tiago Forte has 5 products listed (including Building a Second Brain, BASB Foundation and The PARA Method).
Where are Amy Hoy and Tiago Forte based?
Amy Hoy: Tucson, United States. Tiago Forte: Long Beach, United States.
Who has been an indie maker longer, Amy Hoy or Tiago Forte?
Amy Hoy started in 2008 (18 years indie); Tiago Forte's start year isn't listed.
Are Amy Hoy and Tiago Forte bootstrapped?
Yes, both are listed as bootstrapped founders on IndieMakerList.
Full profiles
Read the full story, timeline and links on Amy Hoy's profile and Tiago Forte's profile.
Amy Hoy vs Justin Jackson
Amy Hoy vs Thomas Frank
Amy Hoy vs Nathan Barry
Amy Hoy vs Takuya Matsuyama
Amy Hoy vs Jason Fried
Tiago Forte vs Ali Abdaal