Kerem Başalı

Kerem Başalı is an Istanbul-based Etsy seller and self-taught software entrepreneur best known as the co-founder of Toolsy, an Etsy SEO and product research tool, and the maker of Podkon, a tracker of best-selling Etsy and print-on-demand products. He describes himself on X as an Etsy seller, lucky husband and autodidact, and has more than 33,000 followers there, making him one of the most visible voices in Türkiye's Etsy and e-export community.

He began selling on Etsy around 2020, sharing his monthly progress on X, and by mid-2022 said he had passed 7,000 sales in about two years. His products grew out of that selling. Toolsy, which he co-founded with his wife Khrystyna Başalı, went live in late 2020 after being approved for the Etsy API, and launched on Product Hunt in October 2022. It is a web app and Chrome extension that searches millions of Etsy listings, finds keywords, analyses competing shops and suggests products, and shows listing data such as views, favorites, reviews and shop sales while you browse Etsy. It is sold through credit packs from $4.99 and monthly plans.

Podkon is a newer, read-only research tool that ranks the top products in each Etsy category by confirmed sales and links each one to its live listing, with weekly, bi-weekly or monthly reports and momentum signals such as reviews, favorites and views. Plans start at a few dollars a month, with optional CSV exports.

Başalı is also a community builder and teacher. His Product Hunt profile lists him as an Etsy U instructor, he runs the Turkish-language Etsy ile Gelir Telegram group where sellers and beginners help each other, and he speaks for Toolsy at E-İhracat Yolu, a series of e-export events held in cities such as Istanbul, Antalya and İzmir alongside companies like ikas, Navlungo and Printify.

He regularly appears on Turkish e-commerce YouTube channels and podcasts, from a 2020 Sıfırdan Globale episode about earning on Upwork to talks with Navlungo on Etsy SEO and shipping, which helped make him a go-to name for Turkish makers trying to sell globally through Etsy.