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Jordan Hughes

Australian product designer behind Untitled UI, the best-selling Figma UI kit

About Jordan Hughes

Jordan Hughes is an Australian product designer and the creator of Untitled UI, which he describes as the largest and best-selling UI kit and design system for Figma. He came to design unusually late: he studied management and finance at UTS in Sydney, worked in operations roles at fast-growing startups, and only moved into product design in 2019. Before that he was the second employee at the Australian investment platform Spaceship, where he designed pitch decks used in its fundraising, and he later served as Head of Design at the cybersecurity company UpGuard.

He launched Untitled UI in 2021 as a Figma kit sold with one-time pricing alongside a free version. It expanded into Untitled UI Icons, Webflow and Relume component libraries built on the same system, and in 2025 Untitled UI React, an open-source React component library built with Tailwind CSS and React Aria, with paid PRO tiers. His site reports more than 320,000 users and over 2,200 five-star reviews for the Figma kit.

Besides Untitled UI, Hughes built Good Books, a curated site of book recommendations that started from his own reading lists and was later sold, and co-founded Himalayas, a remote job board. He keeps a deliberately low-meeting way of working and shares design work regularly on Dribbble and X.

Products by Jordan Hughes

Untitled UI logo

Untitled UI

untitledui.com

Large Figma UI kit and design system with thousands of components, sold with one-time pricing and a free version.

Untitled UI React logo

Untitled UI React

untitledui.com

Open-source React component library built with Tailwind CSS and React Aria, with paid PRO components.

Untitled UI Icons logo

Untitled UI Icons

untitledui.com

Icon library for Figma and code with a free SVG set and a PRO tier.

Himalayas logo

Himalayas

himalayas.app

Remote job board he co-founded and builds with collaborators.

Good Books logo

Good Books

goodbooks.io

acquired

Curated directory of thousands of book recommendations, which he built and later sold.

Builds indie alternatives to:ThemeForestFont AwesomeIndeedGoodreads

Jordan Hughes's journey, 2018โ€“20254 milestones ยท self-reported
  • First product
  • Launch / milestone
  • Started 2018
  1. 2018Launch: Started collecting book recommendations, which became Good Books
  2. 2019Milestone: Moved from startup operations into product design
  3. 2021First product: Launched the Untitled UI Figma kit
  4. 2025Launch: Released Untitled UI React, an open-source React componentโ€ฆ

Timeline

  1. 2018 โ€” Started collecting book recommendations, which became Good Books.
  2. 2019 โ€” Moved from startup operations into product design.
  3. 2021 โ€” Launched the Untitled UI Figma kit.
  4. 2025 โ€” Released Untitled UI React, an open-source React component library.

How Jordan builds

  • Offer a genuinely useful free version to build trust before asking for a sale.
  • Prefer one-time pricing with lifetime updates for design assets.
  • Keep polishing a single core product instead of chasing many new ones.
  • Protect deep work by avoiding calls and meetings where possible.

Jordan Hughes FAQ

Who created Untitled UI?

Untitled UI was created by Jordan Hughes, an Australian product designer, and launched in 2021.

How much does Untitled UI cost?

Untitled UI uses one-time pricing with lifetime updates, with a free version and PRO tiers for the Figma kit, React library and icons.

What else has Jordan Hughes built?

He built Good Books, a curated book recommendation site he later sold, and co-founded the remote job board Himalayas.

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