Henrik Westerlund

Built and sold aiwebdesigner.io, then joined Lovable in marketing and growth

Former maker · since 2024@Henrik_wes Stockholm, Sweden9.5K followersAI Builders Design Tools

Henrik Westerlund at a glance

Known for: Co-founder of aiwebdesigner.io · Marketing and growth at Lovable
Based in: Stockholm, Sweden
Indie since: 2024
Now: Sold aiwebdesigner.io in October 2024 and works on marketing and growth at Lovable.

Facts checked 2026-10-29

About Henrik Westerlund

No longer an active indie maker. Sold aiwebdesigner.io in October 2024 and works on marketing and growth at Lovable. This profile is kept for the record.

Henrik Westerlund is a Stockholm-based marketer and former indie maker best known for co-founding aiwebdesigner.io, an AI website redesign tool he built and sold within about four months in 2024. Since the sale he has worked on marketing and growth at Lovable, the Stockholm-based AI app builder.

Henrik started aiwebdesigner.io in mid-2024 with Italian co-founder Domenico Gagliardi. The product took an existing website and generated AI redesigns of it, and it was built and marketed in public on X, where Henrik grew a following among AI and no-code makers.

According to Henrik, the platform went from an idea to more than 8,000 users in roughly four months, and he announced in late October 2024 that it had been sold. The buyer and price were not disclosed, and the aiwebdesigner.io domain no longer hosts the product.

Rather than start another project, Henrik joined Lovable around the time of the sale. His X bio describes his role as marketing and growth, and he was still with the company when it raised a $330 million Series B in December 2025.

Because his current work is as an employee at Lovable rather than as a founder, IndieMakerList lists Henrik as a former maker. His short run with aiwebdesigner.io remains a clear example of the fast build-and-sell cycle that AI tools made possible in 2024.

Products by Henrik Westerlund

aiwebdesigner.io

acquired

AI tool that generated redesigns of existing websites; sold in 2024 and no longer online.

Henrik Westerlund's journey, 2024–20255 milestones · self-reported

First product
Funding
Launch / milestone
Started 2024

2024First product: Started aiwebdesigner.io in mid-2024 with co-founder Domenico…
2024Milestone: Grew aiwebdesigner.io to more than 8,000 users in about four…
2024Launch: Announced the sale of aiwebdesigner.io in late October
2024Milestone: Joined Lovable to work on marketing and growth
2025Funding: Marked 14 months at Lovable as the company raised a $330M…

Timeline

2024 — Started aiwebdesigner.io in mid-2024 with co-founder Domenico Gagliardi.
2024 — Grew aiwebdesigner.io to more than 8,000 users in about four months.
2024 — Announced the sale of aiwebdesigner.io in late October.
2024 — Joined Lovable to work on marketing and growth.
2025 — Marked 14 months at Lovable as the company raised a $330M Series B.

Henrik Westerlund FAQ

Who is Henrik Westerlund?

Henrik Westerlund is a Stockholm-based marketer who co-founded the AI website redesign tool aiwebdesigner.io, sold it in 2024, and now works on marketing and growth at Lovable.

What was aiwebdesigner.io?

aiwebdesigner.io was an AI tool that generated redesigns of existing websites. Henrik built it with co-founder Domenico Gagliardi in 2024 and says it reached more than 8,000 users before being sold about four months after it started.