Jakob Greenfeld
@JakobGreenfeld Denmark23K followers
Physicist turned permissionless entrepreneur, co-founder of Sales.co
Sales.co, Founder Flywheel, Opportunities.so +5$90K/mo
exit story · 2021 · marketing & seo tools
How Jakob Greenfeld Sold What to Tweet to Tweet Hunter (2021)
What to Tweet was built by Jakob Greenfeld and sold to Tweet Hunter in 2021.
Key facts
- Buyer
- Tweet Hunter ↗
- Year
- 2021
- Price
- Undisclosed
- Revenue at sale
- —
- Years operated
- 0.6 years
- Channel
- Direct sale
The story of What to Tweet
What to Tweet was a free mini-tool that served tweet inspiration prompts. Jakob Greenfeld launched it in December 2020, reportedly building it in about 90 minutes, and it went viral on Product Hunt, finishing as the number two product of the day. Over time it also ranked well in Google for searches about tweet ideas.
In July 2021 the founders of Tweet Hunter, a Twitter growth tool, found the site near the top of the results for that search and saw it as a potential competitor and a source of SEO traffic. Co-founder Tom Jacquesson emailed Jakob expecting to discuss an affiliate deal, but Jakob said he would rather sell. Tweet Hunter made an offer, and the payment and asset transfer were completed in under 48 hours. The price was not disclosed.
Tweet Hunter added a call to action pointing to its product, and What to Tweet quickly became one of its top traffic sources, staying in place as a long-term lead magnet. Tweet Hunter itself was later acquired by lemlist.
The maker
See the What to Tweet product page or Jakob Greenfeld's full profile for everything they have built since.
Other exits by Jakob Greenfeld
P
Product Explorer
→ Andrew Gazdecki (MicroAcquire) · 2021
Greenfeld felt his data products struggled with churn and had hit a ceiling on recurring revenue, while the buyer had a clear use for it as lead generation for MicroAcquire. He also saw the sale as a chance to learn about acquisitions.
by Jakob Greenfeld
Related exit stories
Same buyer, category or sale channel as What to Tweet.
Ryan Kulp felt it was time to hand the business to new owners with more resources and skills, having concluded that his team's strength was growing a product from hundreds to a few thousand customers.
by Ryan Kulp
The upfront cash gave the founders liquidity and reduced their downside risk.
by Thibault Louis-Lucas (Tibo)
Tweet Hunter and Taplio depended heavily on social platforms, which could shut them down at any moment, so the founders wanted a deal that rewarded their fast growth while protecting the buyer from platform risk.
by Thibault Louis-Lucas (Tibo)
MeetEdgar
→ SureSwift Capital · 2021
After about seven years running MeetEdgar, Roeder wanted to focus fully on her newer company, Paperbell, a software business for coaches.
by Laura Roeder
Sources
- x.com — x.com/tibo_maker/status/1415671262903357440
- listenupih.com — listenupih.com/tweethunter/
- jakobgreenfeld.com — jakobgreenfeld.com/projects/
- jakobgreenfeld.com — jakobgreenfeld.com/6-months-ago
Facts are taken from the maker's and buyer's public statements and press coverage. Prices and revenue are shown only when publicly stated; self-reported figures are not independently verified.
Keep exploring
What to Tweet acquisition FAQ
Who bought What to Tweet?
What to Tweet was acquired by Tweet Hunter in 2021 from Jakob Greenfeld.
How much did What to Tweet sell for?
The price was not publicly disclosed.
How long did it take What to Tweet to get acquired?
What to Tweet was sold about 0.6 years after launch, through a direct sale (sold directly to a buyer, often a competitor, customer or acquirer that reached out).