Jay Clouse
@jayclouse United States56K followers
Founder of Creator Science, teaching creators to build businesses through experiments
Creator Science, The Lab, CreatorHQ +1
exit story · 2020 · community builders
How Jay Clouse Sold Unreal Collective to Smart Passive Income (2020)
Unreal Collective was built by Jay Clouse and sold to Smart Passive Income in 2020.
Key facts
- Year
- 2020
- Price
- Undisclosed
- Revenue at sale
- —
- Years operated
- 3 years
- Channel
- Acqui-hire
Why they sold: The acquisition brought Jay Clouse into Pat Flynn's Smart Passive Income team to lead its community and membership programs as Community Experience Director.
The story of Unreal Collective
Unreal Collective was Jay Clouse's virtual accelerator and private community for creators.
In 2020 Clouse worked with Pat Flynn's Smart Passive Income (SPI) to design and launch its SPI Pro membership community. On December 28, 2020, he announced that SPI had acquired Unreal Collective and that he would join the SPI team in January as Community Experience Director. Terms were not disclosed.
At SPI, Clouse led the development of membership and community programs. He later built Creator Science, his own creator-education business.
The maker
See the Unreal Collective product page or Jay Clouse's full profile for everything they have built since.
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Sources
- creatorscience.com — creatorscience.com/about/
- x.com — x.com/jayclouse/status/1343596596588634112
- linkedin.com — linkedin.com/in/jayclouse
Facts are taken from the maker's and buyer's public statements and press coverage. Prices and revenue are shown only when publicly stated; self-reported figures are not independently verified.
Keep exploring
Unreal Collective acquisition FAQ
Who bought Unreal Collective?
Unreal Collective was acquired by Smart Passive Income in 2020 from Jay Clouse.
How much did Unreal Collective sell for?
The price was not publicly disclosed.
Why did Jay Clouse sell Unreal Collective?
The acquisition brought Jay Clouse into Pat Flynn's Smart Passive Income team to lead its community and membership programs as Community Experience Director.
How long did it take Unreal Collective to get acquired?
Unreal Collective was sold about 3 years after launch, through a acqui-hire (the maker or team joined the buyer as part of the deal).