Online store and distributor for independent musicians; became the largest seller of independent music online. Sold in 2008 for $22M.
diff ~/p/derek-sivers ~/p/patrick-mckenzie
Derek Sivers vs Patrick McKenzie
Products, revenue & stack compared side by side.
Musician who accidentally built CD Baby, sold it for $22M, and writes books on how to live
patio11: Bingo Card Creator, Appointment Reminder, Stripe Atlas and Bits about Money
Derek Sivers vs Patrick McKenzie at a glance
Both Derek Sivers and Patrick McKenzie are bootstrapped solo founders and have sold at least one product. They overlap in Creators & Writers and Educators & Course Creators. Derek is based in New Zealand, Patrick in Chicago, United States. Derek started in 1997 and Patrick in 2006. Derek Sivers has 3 products listed on IndieMakerList vs Patrick McKenzie's 5. Derek has sold 2 products and Patrick the same number. Patrick self-reports ~$275K/yr sales, ~$200K profit (excl. Appointment Reminder) (as of 2012); Derek hasn't shared a revenue figure publicly. On X, Derek has about 286K followers and Patrick about 201K.
Side-by-side comparison
- Based in
- Derek Sivers: New Zealand
- Patrick McKenzie: Chicago, United States
- Started
- Derek Sivers: 1997 (29 yrs indie)
- Patrick McKenzie: 2006 (20 yrs indie)
- Revenue (self-reported)
- Derek Sivers: Not public
- Patrick McKenzie: ~$275K/yr sales, ~$200K profit (excl. Appointment Reminder)self-reported, as of 2012 · source for Patrick McKenzie's revenue
- Products listed
- Derek Sivers: 3
- Patrick McKenzie: 5
- Product status
- Derek Sivers: 0 active · 2 acquired · 1 shut down
- Patrick McKenzie: 2 active · 2 acquired · 1 shut down
- X followers
- Derek Sivers: 286K
- Patrick McKenzie: 201K
- Categories
- Derek Sivers: Creators & WritersE-commerceEducators & Course Creators
- Patrick McKenzie: SaaS FoundersCreators & WritersFintech & PaymentsEducators & Course Creators
- Style
- Derek Sivers: solobootstrappedexited
- Patrick McKenzie: solobootstrappedbuilds in publicexited
- Courses & resources
- Derek Sivers: 6
- Patrick McKenzie: 5
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
Makes custom printable bingo cards for teachers; his first product and public marketing testbed. Sold in 2015.
SaaS that sends appointment reminder calls, texts and emails for professional services businesses. Sold in 2016 via FE International.
Co-founded company that built programming games (like Stockfighter) to identify talented engineers for hiring; shut down in 2016.
Bits about Money
bitsaboutmoney.com
Newsletter on the intersection of technology and finance.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
How they build
- Hell yeah or no: if you're not wildly excited about something, say no.
- Business is about serving people, not chasing growth; make it a utopia for your customers.
- Don't need money? Then optimize for freedom and learning instead.
- Start tiny and stay focused on one thing at a time.
- Be tech-independent — prefer open, self-hosted tools you control.
- Charge more — most software businesses dramatically underprice.
- SaaS is the best business model ever invented for software.
- Being a better marketer than most engineers (and vice versa) is a superpower.
- Write prolifically and in public; generous writing compounds into opportunity.
- Keep a low personal burn rate so a small business can sustain you indefinitely.
Learn from Derek and Patrick
- [book] Anything You Want
- [book] Hell Yeah or No
- [book] Your Music and People
- [book] How to Live
- [book] Useful Not True
- [template] Book notes
- [newsletter] Bits about Money
- [podcast] Complex Systems with Patrick McKenzie
- [template] Salary Negotiation: Make More Money, Be More Valued
- [course] Lifecycle Emails course
- [template] Start here if you're new
Derek Sivers vs Patrick McKenzie FAQ
Who makes more money, Derek Sivers or Patrick McKenzie?
Patrick McKenzie self-reports ~$275K/yr sales, ~$200K profit (excl. Appointment Reminder) (as of 2012). Derek Sivers' revenue is not public, so a direct comparison isn't possible.
Who has built more products, Derek Sivers or Patrick McKenzie?
Derek Sivers has 3 products listed (CD Baby, HostBaby and Wood Egg); Patrick McKenzie has 5 products listed (including Bingo Card Creator, Appointment Reminder and Starfighter).
What tech stack do Derek Sivers and Patrick McKenzie use?
Derek Sivers uses Ruby, PostgreSQL, OpenBSD and Vim. Patrick McKenzie uses Ruby on Rails, Twilio and Stripe. They don't list any tools in common.
Where are Derek Sivers and Patrick McKenzie based?
Derek Sivers: New Zealand. Patrick McKenzie: Chicago, United States.
Who has been an indie maker longer, Derek Sivers or Patrick McKenzie?
Derek Sivers started in 1997 (29 years indie); Patrick McKenzie started in 2006 (20 years indie).
Are Derek Sivers and Patrick McKenzie bootstrapped?
Yes, both are listed as bootstrapped founders on IndieMakerList.
Full profiles
Read the full story, timeline and links on Derek Sivers's profile and Patrick McKenzie's profile.