Matthias Neumayer

Matthias Neumayer is a Vienna-based founder best known as the co-creator of Oscar Stories, the AI app that writes personalized bedtime stories with the child as the hero. He runs RUN LABS (formerly heyqq), a bootstrapped AI-first startup studio, with Dima Rubanov, his best friend since high school.

Matthias graduated in law and film. He won Vienna's Civil Law Moot Court, worked for about eight months as a trainee lawyer, then moved into film: from 2013 to 2022 he worked as a freelance director and ran his own production company, making commercials for clients such as Red Bull, Verbund and the City of Vienna, plus music videos and short films. He and Rubanov had coded together as teenagers, running an internet forum from the age of 13; during the Covid period they started building again, taught themselves modern development and in 2022 quit their jobs to make products full time.

Their company heyqq GmbH was registered in Vienna in January 2022, with Matthias as managing director. Oscar Stories launched in March 2023, reached #1 on Product Hunt, was pitched on the Austrian TV show 2 Minuten 2 Millionen in January 2024, and now has more than 100,000 users according to the studio. The duo also built Lorastral, an open-source child-safe language model, and the learning app LORA on top of it.

RUN LABS now runs a portfolio of AI products: Branding5, which generates brand positioning and marketing strategy and brings in more than half of the studio's revenue; Intellipaper (formerly FragDasPDF) for chatting with PDFs and research; Oscar Moneyfox (Oscar Geldfuchs), a financial literacy app for children launched in March 2026; the civic tools FragDiePartei and DemoPlay; and Polytender, which matches companies with public tenders. In June 2026 Forbes Austria described it as a deliberately bootstrapped studio of the two founders plus five employees. In 2024 the founders told Indie Hackers the studio made about $6K a month.