Subscription analytics and revenue metrics for Stripe and other billing platforms, famous for its open startup dashboard.
Sold for $4M
diff ~/p/josh-pigford ~/p/monica-lent
Josh Pigford vs Monica Lent
Products, revenue & stack compared side by side.
Serial dabbler who built and sold Baremetrics for $4M, now shipping AI products
@Shpigford
Josh Pigford vs Monica Lent at a glance
Both Josh Pigford and Monica Lent build in public. They overlap in SaaS Founders, Analytics & Data and Community Builders. Josh started in 2013 and Monica in 2019. Josh Pigford has 8 products listed on IndieMakerList vs Monica Lent's 4. Josh has sold 1 product. On X, Josh has about 76K followers and Monica about 24K.
Side-by-side comparison
- Based in
- Josh Pigford: —
- Monica Lent: Berlin, Germany
- Started
- Josh Pigford: 2013 (13 yrs indie)
- Monica Lent: 2019 (7 yrs indie)
- Revenue (self-reported)
- Josh Pigford: Not public
- Monica Lent: Not public
- Products listed
- Josh Pigford: 8
- Monica Lent: 4
- Product status
- Josh Pigford: 6 active · 1 acquired · 1 shut down
- Monica Lent: 4 active
- X followers
- Josh Pigford: 76K
- Monica Lent: 24K
- Categories
- Josh Pigford: SaaS FoundersAnalytics & DataAI BuildersCommunity Builders
- Monica Lent: SaaS FoundersAnalytics & DataEducators & Course CreatorsCommunity Builders
- Style
- Josh Pigford: builds in publicexitedserial maker
- Monica Lent: bootstrappedbuilds in public
- Courses & resources
- Josh Pigford: 3
- Monica Lent: 3
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
Personal finance and net-worth app that was open-sourced as a self-hostable project after the original company wound down.
Knockoff
knockoff.co
Brand protection software for Shopify stores that finds copycat listings, builds evidence and files takedowns.
G
Granite
granite.co
AI document vault that reads, files and lets you search your important paperwork in plain English.
Affilimate
affilimate.com
Affiliate and commerce analytics platform for publishers and media companies.
Blogging for Devs
bloggingfordevs.com
Newsletter, free email course and paid community helping developers grow their blogs.
BFD Trends
bloggingfordevs.com
Curated rankings of the best developer-written tech blogs, ordered by social engagement.
S
SEO for Devs
seofordevs.com
Free SEO course written for developers.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
Ruby on Rails
No stack shared publicly.
How they build
- Be open about your numbers — transparency builds trust and an audience.
- The early, anything-goes phase of building is where the creative energy lives.
- Ship a first version fast; Baremetrics' MVP took about a week.
- If a product doesn't work as a company, open-sourcing it can give it a second life.
- Take several small bets instead of putting everything into one idea.
- Look for momentum as the signal of which project deserves focus.
- Developers can grow an audience through writing and SEO without being famous first.
- Prefer products that do not depend on you personally to deliver value.
Learn from Josh and Monica
- [community] Initial Commit · $199
- [podcast] A $4M Exit with Josh Pigford (Startups for the Rest of Us)
- [podcast] The Open-Source Transformation of Maybe (The Bootstrapped Founder)
- [newsletter] Blogging for Devs · Free
- [community] Blogging for Devs Community
- [course] SEO for Devs · Free
Josh Pigford vs Monica Lent FAQ
Who makes more money, Josh Pigford or Monica Lent?
Neither Josh Pigford nor Monica Lent has publicly reported a revenue figure that IndieMakerList tracks, so it's not public.
Who has built more products, Josh Pigford or Monica Lent?
Josh Pigford has 8 products listed (including Baremetrics, Maybe and Knockoff); Monica Lent has 4 products listed (including Affilimate, Blogging for Devs and BFD Trends).
What tech stack do Josh Pigford and Monica Lent use?
Josh Pigford uses Ruby on Rails. Monica Lent hasn't shared a stack. They don't list any tools in common.
Where are Josh Pigford and Monica Lent based?
Josh Pigford: not listed. Monica Lent: Berlin, Germany.
Who has been an indie maker longer, Josh Pigford or Monica Lent?
Josh Pigford started in 2013 (13 years indie); Monica Lent started in 2019 (7 years indie).
Are Josh Pigford and Monica Lent bootstrapped?
Monica Lent is listed as bootstrapped; Josh Pigford isn't tagged as bootstrapped on IndieMakerList.
Full profiles
Read the full story, timeline and links on Josh Pigford's profile and Monica Lent's profile.
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