Copyhackers
copyhackers.com
Copywriting training, courses, workshops and consulting for founders, marketers and copywriters.
diff ~/p/joanna-wiebe ~/p/kevin-powell
Joanna Wiebe vs Kevin Powell
Products, revenue & stack compared side by side.
Joanna Wiebe vs Kevin Powell at a glance
Joanna Wiebe and Kevin Powell are both indie makers listed on IndieMakerList. They overlap in Educators & Course Creators and Creators & Writers. Joanna is based in Kelowna, Canada, Kevin in Halifax, Canada. Joanna started in 2011 and Kevin in 2016. Joanna Wiebe has 2 products listed on IndieMakerList vs Kevin Powell's 3. On X, Joanna has about 42K followers and Kevin about 55K.
Side-by-side comparison
- Based in
- Joanna Wiebe: Kelowna, Canada
- Kevin Powell: Halifax, Canada
- Started
- Joanna Wiebe: 2011 (15 yrs indie)
- Kevin Powell: 2016 (10 yrs indie)
- Revenue (self-reported)
- Joanna Wiebe: Not public
- Kevin Powell: Not public
- Products listed
- Joanna Wiebe: 2
- Kevin Powell: 3
- Product status
- Joanna Wiebe: 1 active · 1 shut down
- Kevin Powell: 3 active
- X followers
- Joanna Wiebe: 42K
- Kevin Powell: 55K
- Categories
- Joanna Wiebe: Educators & Course CreatorsCreators & WritersMarketing & SEO Tools
- Kevin Powell: Educators & Course CreatorsCreators & Writers
- Style
- Joanna Wiebe: bootstrapped
- Kevin Powell: —
- Courses & resources
- Joanna Wiebe: 3
- Kevin Powell: 9
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
Writing app for collecting research and drafting long-form content; sunset in June 2025.
The Cascade
thecascade.dev
Kevin Powell's learning platform hosting free and premium CSS courses and learning paths.
CSS Demystified
thecascade.dev
Flagship course on how CSS really works, with lessons and interactive challenges.
Kevin Powell YouTube channel
youtube.com
1,000+ free videos on CSS layout, modern CSS features and front-end fundamentals.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
No stack shared publicly.
HTMLCSSAstroNetlify
How they build
- Write copy from the voice of the customer, using their own words.
- Measure copy by conversions, not opinions.
- Sell without selling your soul: persuasive, honest copy.
- Teach what you know and turn it into products.
- CSS is logical and learnable once you understand how it actually works.
- Focus deeply on one subject rather than covering everything.
- Teach in public to keep learning and pushing your own understanding.
- Offer a generous free path and premium courses for those who want depth.
Learn from Joanna and Kevin
- [course] Copy School
- [book] The Copyselling System
- [newsletter] Copyhackers newsletter
- [course] CSS Demystified · $199
- [course] Thoughtful Design Systems
- [course] HTML & CSS for Absolute Beginners · Free
- [course] The Cascade learning paths · Free
- [course] Conquering Responsive Layouts · Free
- [course] CSS Fundamentals and Professional CSS (Frontend Masters)
- +3 more on Kevin's profile
Joanna Wiebe vs Kevin Powell FAQ
Who makes more money, Joanna Wiebe or Kevin Powell?
Neither Joanna Wiebe nor Kevin Powell has publicly reported a revenue figure that IndieMakerList tracks, so it's not public.
Who has built more products, Joanna Wiebe or Kevin Powell?
Joanna Wiebe has 2 products listed (Copyhackers and Airstory); Kevin Powell has 3 products listed (The Cascade, CSS Demystified and Kevin Powell YouTube channel).
What tech stack do Joanna Wiebe and Kevin Powell use?
Joanna Wiebe hasn't shared a stack. Kevin Powell uses HTML, CSS, Astro and Netlify. They don't list any tools in common.
Where are Joanna Wiebe and Kevin Powell based?
Joanna Wiebe: Kelowna, Canada. Kevin Powell: Halifax, Canada.
Who has been an indie maker longer, Joanna Wiebe or Kevin Powell?
Joanna Wiebe started in 2011 (15 years indie); Kevin Powell started in 2016 (10 years indie).
Are Joanna Wiebe and Kevin Powell bootstrapped?
Joanna Wiebe is listed as bootstrapped; Kevin Powell isn't tagged as bootstrapped on IndieMakerList.
Full profiles
Read the full story, timeline and links on Joanna Wiebe's profile and Kevin Powell's profile.
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