diff ~/p/dan-koe ~/p/justin-welsh

Dan Koe vs Justin Welsh

Products, revenue & stack compared side by side.

Dan Koe

One-person business writer behind The Art of Focus and co-founder of the Eden content app

@thedankoe

Justin Welsh

Solopreneur who passed $10M in revenue with a one-person business

@thejustinwelsh United States

Dan Koe vs Justin Welsh at a glance

Both Dan Koe and Justin Welsh are bootstrapped solo founders. They overlap in Creators & Writers and Educators & Course Creators. Dan started in 2020 and Justin in 2019. Dan Koe has 2 products listed on IndieMakerList vs Justin Welsh's 3. On revenue, Dan self-reports $1M-$1.5M/yr (as of 2026-09) and Justin $10M+ total revenue (lifetime) (as of 2025). On X, Dan has about 1M followers and Justin about 592K.

Side-by-side comparison

Based in: Dan Koe: —; Justin Welsh: United States
Started: Dan Koe: 2020 (6 yrs indie); Justin Welsh: 2019 (7 yrs indie)
Revenue (self-reported): Dan Koe: $1M-$1.5M/yrself-reported, as of 2026-09 · source for Dan Koe's revenue; Justin Welsh: $10M+ total revenue (lifetime)self-reported, as of 2025 · source for Justin Welsh's revenue
Products listed: Dan Koe: 2; Justin Welsh: 3
Product status: Dan Koe: 2 active; Justin Welsh: 3 active
X followers: Dan Koe: 1M; Justin Welsh: 592K
Categories: Dan Koe: Creators & Writers Educators & Course Creators AI Builders; Justin Welsh: Creators & Writers Educators & Course Creators
Style: Dan Koe: solobootstrapped; Justin Welsh: solobootstrappedbuilds in public
Courses & resources: Dan Koe: 6; Justin Welsh: 3

Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.

Tech stack

No tools in common in their publicly listed stacks. See the indie maker tech stack.

Dan Koe

No stack shared publicly.

Justin Welsh

No stack shared publicly.

How they build

Dan Koe

Turn your curiosity and self-education into a product.
Write one deep idea and repurpose it across every platform.
You don't need a niche; you need a point of view.
Write daily in short focused blocks and promote one offer every day.
Use AI as a drafting partner, not a replacement for your own thinking.

Justin Welsh

Build a portfolio of one-person businesses designed around the life you want.
Create content consistently to build an audience, then productize what works.
Listen closely to your audience and build the products they ask for.
Keep costs and complexity low to protect high margins and free time.

Learn from Dan and Justin

Dan Koe

[book] The Art of Focus
[book] Purpose & Profit · Free PDF
[course] The 2 Hour Writer · $150
[newsletter] The Koe Letter · Free
[newsletter] Future Proof (premium guides)
[youtube] Dan Koe on YouTube · Free

Justin Welsh

[course] The LinkedIn Operating System · $200
[course] The Content Operating System · $200
[newsletter] The Saturday Essay

Dan Koe vs Justin Welsh FAQ

Who makes more money, Dan Koe or Justin Welsh?

Dan Koe self-reports $1M-$1.5M/yr (as of 2026-09) and Justin Welsh self-reports $10M+ total revenue (lifetime) (as of 2025). By these self-reported figures, Justin Welsh's reported monthly revenue is higher. Figures are unaudited and may cover different periods or businesses, so treat them as rough indicators.

Who has built more products, Dan Koe or Justin Welsh?

Dan Koe has 2 products listed (Eden and The 2 Hour Writer); Justin Welsh has 3 products listed (The LinkedIn Operating System, The Content Operating System and The Saturday Essay).