Yetch
yetch.studio
Simone Giertz's design store for her own physical products, from puzzles and rings to home objects.
All-white jigsaw puzzle that was the first product in the Yetch store.
All-white jigsaw puzzle that was the first product in the Yetch store. Incomplete White Puzzle is a e-commerce product built by indie maker Simone Giertz, launched in 2022.
yetch.studio
Simone Giertz's design store for her own physical products, from puzzles and rings to home objects.
everydaycalendar.com
Wall-mounted LED calendar where you tap a day to light it up and track a daily habit.
Folding clothes hanger crowdfunded on Kickstarter in 2023.
Incomplete White Puzzle is a e-commerce product: All-white jigsaw puzzle that was the first product in the Yetch store.
Incomplete White Puzzle was made by Simone Giertz, Inventor behind 'shitty robots' and Truckla; sells her own products through Yetch. It launched in 2022. Simone Giertz has also built Yetch, Every Day Calendar, Coat Hinger.
Yes. As far as IndieMakerList knows, Incomplete White Puzzle is still active and run by Simone Giertz.
farandaway.co
Minimalist kitchenware brand co-founded with Albert Liu.
laurelandwolf.com
Online interior-design brand relaunched after buying the defunct company's domain.
Online store and distributor for independent musicians; became the largest seller of independent music online. Sold in 2008 for $22M.
knockoff.co
Brand protection software for Shopify stores that finds copycat listings, builds evidence and files takedowns.
pathlesspath.com
Clothbound collector's edition sold direct; $54,399 from 387 copies since October 2025.
shop.pathlesspath.com
Store selling books and Pathless Path merchandise.