Tiny
tiny.com
Holding company that buys profitable internet and consumer businesses and holds them long term.
Serato by Andrew Wilkinson
DJ software company from Auckland behind Serato DJ; Tiny acquired 66% in 2025 in a $106 million deal.
Visit Serato ↗About Serato
DJ software company from Auckland behind Serato DJ; Tiny acquired 66% in 2025 in a $106 million deal. Serato is a saas founders product built by indie maker Andrew Wilkinson, launched in 1998.
- Status
- Active
- Launched
- 1998
- Category
- SaaS Founders
- Website
- serato.com
More products by Andrew Wilkinson
MetaLab
metalab.com
Product design agency known for interface work for companies like Slack, Coinbase and Uber.
Dribbble
dribbble.com
Community where designers share work and get hired; founded in 2009 by Dan Cederholm and Rich Thornett and acquired by Tiny in 2017.
Letterboxd
letterboxd.com
Social platform for logging, rating and reviewing films; Tiny took a majority stake in 2023.
AeroPress
aeropress.com
Cult coffee maker invented by Alan Adler; Tiny bought a controlling stake in August 2021 at a $70 million price.
Pixel Union
pixelunion.net
Shopify themes and apps studio spun out of MetaLab in 2009, sold in 2014 for $7 million and bought back in 2019.
Serato FAQ
What is Serato?
Serato is a saas founders product: DJ software company from Auckland behind Serato DJ; Tiny acquired 66% in 2025 in a $106 million deal.
Who made Serato?
Serato was made by Andrew Wilkinson, Co-founder of Tiny and MetaLab, buying and holding wonderful internet businesses. It launched in 1998. Andrew Wilkinson has also built Tiny, MetaLab, Dribbble, Letterboxd.
Is Serato still active?
Yes. As far as IndieMakerList knows, Serato is still active and run by Andrew Wilkinson at serato.com.
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