Here's a quick guide to help indie makers get more eyes on their products in 2024:
- Make your Product Hunt launch count
- Use social media effectively
- Create valuable content
- Join online communities
- Collaborate with other indie makers
- Optimize for app store visibility
- Start a referral program
- Use email marketing
- Leverage product comparison websites
- Partner with micro-influencers
| Tip | Key Benefit |
|---|---|
| Product Hunt launch | Gain initial traction |
| Social media | Build audience and engage |
| Content creation | Establish expertise |
| Online communities | Network and get feedback |
| Collaborations | Expand reach |
| App store optimization | Improve discoverability |
| Referral program | Encourage word-of-mouth |
| Email marketing | Nurture leads |
| Comparison websites | Showcase product features |
| Micro-influencers | Tap into niche audiences |
| Financial Platforms | Spend stablecoins, globally |
These strategies can help you increase visibility, attract users, and grow your indie product without breaking the bank.
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1. Make Your Product Hunt Launch Count
Product Hunt is a great place to show off your product. A good launch can bring lots of people to your product and website.
Why Focus on Your Product Hunt Launch?
A well-planned Product Hunt launch can:
- Get more eyes on your product
- Bring more visitors to your website
- Create buzz about your product
- Get feedback from possible customers
How to Make Your Product Hunt Launch Better
Here are some tips to help your Product Hunt launch:
- Pick the Right Day
Choose a day when fewer products are launching. This helps your product stand out.
- Make Your Product Page Look Good
Your product page is the first thing people see. Make it:
- Easy to look at
- Simple to understand
- Clear about what your product does
- Talk to Hunters and Makers
Product Hunt has many people who can help spread the word about your product. Reach out to them and ask what they think.
- Talk with the Community
Answer comments and questions. Give updates. This helps build a group of people interested in your product.
- Show How People Use Your Product
Share pictures or comments from people using your product. This shows others that your product works well.
| Tip | Why It Helps |
|---|---|
| Pick the right day | Less competition |
| Make a good product page | Catches people's attention |
| Talk to hunters and makers | Gets more people to see your product |
| Talk with the community | Builds interest in your product |
| Show how people use your product | Proves your product is good |
2. Use Social Media to Get Noticed
Social media can help indie makers show their products to more people. Sites like Twitter, LinkedIn, and Facebook have many users who might like your product.
Why Use Social Media?
Social media helps indie makers:
- Build a group of fans
- Share updates about their product
- Talk to possible customers
- Get more people to know about their product
How to Use Social Media Well
Here are some tips to help indie makers use social media:
- Pick the Right Sites
Choose sites that fit your product and the people you want to reach. If your product looks good in pictures, try Instagram or TikTok.
- Make Good Posts
Create posts that people want to see and read. Mix posts about your product with helpful information.
- Use #Hashtags
Add hashtags to your posts so more people can find them. Look for popular hashtags in your field and use them.
- Talk to Your Followers
Answer comments and messages quickly. Ask your followers questions, give things away, or have contests.
- Try Paid Ads
Think about paying for ads on social media. This can help more people see your product and visit your website. Facebook and LinkedIn let you show ads to specific groups of people.
| Tip | How It Helps |
|---|---|
| Pick the right sites | More people see and like your posts |
| Make good posts | Keeps people interested |
| Use #hashtags | More people find your posts |
| Talk to your followers | Builds trust and a fan base |
| Try paid ads | Reaches more people who might buy |
3. Create Good Content to Get More People to See Your Product
Making good content can help more people find out about your product. This means writing or making things that people want to read or watch. It can help you become known as an expert and make people trust your brand.
Why Making Content Helps
Making content is good for indie makers because it can:
- Get more people interested in your product
- Show that you know a lot about your field
- Make your product stand out from others
- Bring more people to your website
- Get more people to buy your product
Types of Content You Can Make
You can make different kinds of content:
- Blog posts: Write about what you know
- Videos: Show how to use your product
- Podcasts: Talk about your work or interview others
- Social media posts: Share quick tips or behind-the-scenes looks
- Email newsletters: Send updates or special offers to people who sign up
How to Make Good Content
To make content that people like:
- Know who you're talking to: Think about what your readers want and need
- Make it good: Take time to make your content interesting and helpful
- Write good titles: Make titles that make people want to read more
- Make it easy to find online: Use words people search for
- Use old content in new ways: Update old posts or turn them into videos
Check If Your Content is Working
To see if your content is helping, look at:
| What to Check | What It Means |
|---|---|
| Website visits | How many people come to your site |
| Social media likes and shares | How many people like your posts |
| Email opens and clicks | How many people read your emails |
| New customers | How many people buy after reading your content |
4. Join Online Groups
Joining online groups can help more people see your product and let you talk to possible buyers. As an indie maker, you can join different online groups about your work, like forums, social media groups, and Reddit.
Why Join Online Groups
Joining online groups can help you:
- Meet possible buyers and people who know a lot about your field
- Learn about new things in your work
- Get ideas from other people
- Tell more people about your product
- Show that you know a lot about your work
Types of Online Groups to Join
Here are some online groups indie makers often join:
| Group Type | Examples |
|---|---|
| r/indiemakers, r/startups, r/entrepreneur | |
| Discord | Indie Maker Discord, Startup Discord |
| Forums | Stack Overflow (for coders), Design Milk (for designers) |
| Social media | Facebook groups, LinkedIn groups |
| Online events | Webinars, online conferences |
How to Be Part of Online Groups
To get the most out of online groups, try these tips:
- Be real: Be yourself and tell people why you're there.
- Help others: Share what you know and give good advice.
- Listen well: Pay attention to what others say and show you care.
- Keep showing up: Join in often to make friends and show you know your stuff.
- Follow the rules: Respect each group's rules so you don't get kicked out.
5. Work with Other Indie Makers
Working with other indie makers can help more people see your product. By teaming up, you can reach new people and show that you know what you're doing.
Why Work with Others
Working together helps both sides:
| Benefits | How It Helps |
|---|---|
| Reach new people | Get more customers |
| Make new friends | Learn from others in your field |
| Get new skills | Use what others know |
| Look more trustworthy | People trust you more |
Finding Good Partners
To work well with others, find makers who:
- Want to reach the same people you do
- Make things that go well with your product
- Talk about their work like you do
- Join in and talk to people online
Tips for Working Well Together
When you work with other indie makers:
- Say what you want to do clearly
- Talk often and openly
- Be nice about time and what you can do
- Be ready to change plans if needed
| Do This | Why It's Good |
|---|---|
| Be clear | Everyone knows what to do |
| Talk a lot | Avoid mix-ups |
| Be nice | Makes working together easier |
| Be ready to change | Helps when things don't go as planned |
Working with others can help you show your product to more people. It's a good way to grow and learn at the same time.
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6. Make Your App Easy to Find in App Stores
Getting your app noticed in app stores is key to getting more users. Here's how to make your app stand out:
Pick Good Keywords
Choose words people use when looking for apps like yours. This helps your app show up in searches. Use these tools to find good keywords:
| Tool | What It Does |
|---|---|
| Google Keyword Planner | Free tool to find keywords and see how often they're used |
| Ahrefs | Helps with keywords, links, and content |
| SEMrush | Looks at keywords, other apps, and checks your app's setup |
Write a Good Title and Description
Your app's name and info should tell people what it does. Use words that help people find your app when they search.
Use Good Pictures
Make sure your app icon and screenshots look nice. They're the first things people see when they find your app.
Ask for Reviews
Good reviews help your app show up more. Ask users to leave reviews by:
- Helping them when they have problems
- Giving them something for leaving a review
Check How Your App is Doing
Use tools to see how many people download your app and how much money it makes. This helps you know what to fix.
| What to Check | Why It's Important |
|---|---|
| How often people see your app | Tells you if people can find it |
| How many downloads you get | Shows if people like your app |
| How much money you make | Helps you know if your app is doing well |
7. Start a Referral Program
A referral program can help more people see your product and get new users. It works by giving rewards to current users who tell others about your product. Here's how to make a good referral program:
Pick Good Rewards
Choose rewards that your users will like. For example:
| Company | Reward |
|---|---|
| Dropbox | Extra storage space for both people |
| Fiverr | 10% cash back on first order |
| T-Mobile | $50 prepaid card for each new user |
| Evernote | 10 points per new user (up to 3) |
| Amazon | Up to $3 for each new Prime trial |
Make It Easy to Share
Give users a simple way to tell others, like:
- A special link
- A code to share
Use a tool that helps track who shared and who signed up.
Check How It's Doing
Look at numbers to see if your program is working:
- How many people are sharing
- How many new users you get
- How much money you make from it
This helps you make your program better over time.
Tips for a Good Program
- Make sure rewards are worth it for users
- Explain the program clearly
- Make sharing quick and easy
- Thank users who bring in new people
- Keep checking and improving your program
A good referral program can help more people find out about your product without spending a lot on ads.
8. Use Email Marketing
Email marketing helps indie makers get more people to see their products. By building a list of email addresses and sending good emails, you can reach people who might like your product.
Why Email Marketing is Good
| Reason | How It Helps |
|---|---|
| Reach more people | Send emails to many people at once |
| Talk to the right people | Send emails to people who like your product |
| Save money | Cheaper than paying for ads |
How to Do Email Marketing Well
- Get more email addresses: Ask people to sign up for your emails. This is the start of your email marketing.
- Write good emails: Make your emails interesting. Mix emails about your product with helpful tips.
- Use good subject lines: The subject line is what people see first. Make it interesting so people want to open your email.
- Make emails look good on phones: Many people read emails on their phones. Make sure your emails look good on small screens.
Tools for Email Marketing
Here are some tools that can help you with email marketing:
| Tool | What It Does |
|---|---|
| Mailchimp | Helps you make and send emails, and see how well they do |
| ConvertKit | Made for indie makers, helps you send emails and sort your list |
| Sendinblue | Does email marketing, text messages, and keeps track of customers |
These tools can make email marketing easier and help you reach more people with your product.
9. Use Product Comparison Websites
Product comparison websites can help more people see your product. These sites let customers look at different products side-by-side, making it easier for them to choose what to buy.
Why Use Product Comparison Websites
| Reason | How It Helps |
|---|---|
| More people see your product | Your product is shown to many shoppers |
| Makes your product look good | Being listed with other good products helps |
| Learn about other products | See how your product compares to others |
How to Use Product Comparison Websites
- Find the right websites for your product
- Make your product look good on the website
- Ask happy customers to leave good reviews
Popular Product Comparison Websites
| Website | What It's For |
|---|---|
| G2 | Comparing software and services |
| Capterra | Comparing business software |
| Trustpilot | Comparing products based on what customers say |
Using these websites can help more people find and trust your product.
10. Work with Small Social Media Stars
Who are Small Social Media Stars?
Small social media stars are people with 1,000 to 100,000 followers. They often know a lot about a specific topic. Working with these stars can help more people see your product.
Why Work with Small Social Media Stars?
| Good Point | What It Means |
|---|---|
| More People See Your Product | These stars can show your product to their followers |
| Feels Real | Their fans trust what they say |
| Costs Less | Working with them is often cheaper than big stars or ads |
| Know Their Topic | They can talk about your product to the right people |
How to Find Small Social Media Stars
- Look for stars who know about your product's topic
- Use tools like Hootsuite to find people talking about your product's area
- Try websites like AspireIQ to connect with these stars
How to Work with Small Social Media Stars
- Talk to them and be friendly
- Let them try your product for free
- Make content together that shows off your product
Tips for Working with Small Stars
| Tip | Why It Helps |
|---|---|
| Be clear about what you want | Helps avoid mix-ups |
| Let them be creative | Their fans like their style |
| Check how well it works | See if more people buy your product |
| Say thank you | Builds good relationships |
Working with small social media stars can help more people learn about your product without spending too much money.
Conclusion
As an indie maker, getting more people to see your product is key to doing well. By using the tips in this article, you can help more people find and use your product. Here's what to remember:
- Keep using these tips often
- Check how well they work and change them if needed
- Learn about new ways to show off your product
- Keep making good stuff and talking to people who use your product
If you do these things, more people will see your product and you can do better as an indie maker.
Here are some important points to keep in mind:
| What to Do | Why It Matters |
|---|---|
| Use these tips often | Helps you do well over time |
| Check how you're doing | Lets you make your plans better |
| Learn new things | Helps you stay ahead of others |
FAQs
How to market an indie game?
To market an indie game, try these steps:
| Step | What to Do |
|---|---|
| App Store Optimization | Make your game easy to find in app stores |
| Soft launch | Test your game and get feedback |
| Word of mouth | Ask players to tell others about your game |
| Social media | Build a community and share updates |
| Online forums | Talk to people who like your type of game |
How to get people to notice your indie game?
To get more people to see your indie game:
| Method | How to Do It |
|---|---|
| Gaming websites | Ask them to write about your game |
| Work with other indie makers | Help each other show off your games |
| Talk to players | Answer questions and give updates |
| Make your game easy to find | Use good words in app store listings |
| Social media contests | Give prizes to people who share your game |
These tips can help more people find out about your game without spending a lot of money.
